Built by Someone Who's Been in the Room When Transformation Works, and When It Doesn't
Future State Found was built on the belief that transformation shouldn't be left to chance. After nearly three decades of leading high-stakes organizational transformation across some of the world's most demanding institutions, our founder identified what actually separates the transformations that succeed from the ones that don't. It was never the software, the budget, or the project plan. It was always the people and whether they had the right system to execute.
That insight became the ASPIRE Transformation System™, the ATLAS-TSI™ diagnostic, and everything Future State Found is built on.
About Future State Found
Our Mission
Closing the Gap Between "Plan" and "Result"
Most transformation programs focus on technology and process. We focus on the human beings executing them because that is where transformation actually succeeds or fails.
Future State Found equips professionals and organizations with the behavioral diagnostic tools, execution frameworks, and leadership skills to make transformation repeatable and results-driven. No matter the industry, the scale, or the complexity of the transformation.
Because real transformation isn't just a plan. It's a result. And we engineered a system to get you there.
Future State Found equips professionals and organizations with the behavioral diagnostic tools, execution frameworks, and leadership skills to make transformation repeatable and results-driven. No matter the industry, the scale, or the complexity of the transformation.
Because real transformation isn't just a plan. It's a result. And we engineered a system to get you there.
Meet the Founder
Nearly Three Decades. Nearly Zero Failed Transformations.
In an industry where 70–88% of transformation initiatives fail, Mark R Cooley has never had one where he was the sponsor or leader.
What he learned, repeatedly, across wildly different organizations, is that transformation failure is almost never about strategy or technology. It is about the human side of execution. The misaligned stakeholders. The disengaged sponsors. The decision paralysis. The competing priorities. The people who were never measured, never prepared, and never given a system that worked.
The ASPIRE Transformation System and ATLAS-TSI Diagnostic are the codified result of nearly three decades of asking the same question: why do some transformations succeed when almost all of them fail? And refusing to accept "it's complicated" as an answer.
Over nearly 30 years, Mark has led large-scale organizational transformations for some of the world's most recognized institutions. These include the Bill & Melinda Gates Foundation, where he drove the Global Financial Enablement transformation program at the organizational level, and Seagen, where he oversaw transformation budgets exceeding $10M annually, leading the IT global enablement. He has served as professor, executive consultant, and transformation architect across industries ranging from global technology to healthcare to nonprofit at scale.
What he learned, repeatedly, across wildly different organizations, is that transformation failure is almost never about strategy or technology. It is about the human side of execution. The misaligned stakeholders. The disengaged sponsors. The decision paralysis. The competing priorities. The people who were never measured, never prepared, and never given a system that worked.
So he built one.
The ASPIRE Transformation System and ATLAS-TSI Diagnostic are the codified result of nearly three decades of asking the same question: why do some transformations succeed when almost all of them fail? And refusing to accept "it's complicated" as an answer.
Our Values
The Beliefs That Drive Every Decision
Human-First: People are not a variable in transformation. They are the transformation. Everything we build starts and ends with the human side of execution. Because no technology, framework, or strategy works without the people responsible for carrying it out.
Data-Backed: We don't operate on assumptions. We use the ATLAS-TSI™ Diagnostic Indicator to measure exactly what's happening so every decision is grounded in evidence.
Repeatable by Design: Real transformation isn't a one-time event. Our frameworks and tools are engineered to produce consistent, scalable results across any organization or scenario.
Radical Clarity: We translate complex organizational science into clear, actionable steps. No jargon. No fluff. Just a path forward.
Results Over Process: Frameworks only matter if they deliver. We hold ourselves accountable to outcomes, not just methodology.
Data-Backed: We don't operate on assumptions. We use the ATLAS-TSI™ Diagnostic Indicator to measure exactly what's happening so every decision is grounded in evidence.
Repeatable by Design: Real transformation isn't a one-time event. Our frameworks and tools are engineered to produce consistent, scalable results across any organization or scenario.
Radical Clarity: We translate complex organizational science into clear, actionable steps. No jargon. No fluff. Just a path forward.
Results Over Process: Frameworks only matter if they deliver. We hold ourselves accountable to outcomes, not just methodology.
Why "Found"?
The Search Is Over
A "Future State" is a destination. The version of your organization or career that transformation is designed to deliver. Most professionals and organizations spend years searching for it. Chasing methodologies. Switching consultants. Restarting initiatives. Getting close and then watching it unravel.
Future State Found exists because of outcomes. We provide the diagnostic, the methodology, the certification, and the expert partnership to make sure you don't just search for that future state. You find it. And you find it in a way that is repeatable, measurable, and yours to keep.
"The organizations that win at transformation aren't the ones with the best software. They're the ones who understand that people are the system."
mark R cooley, founder
Where Do You Want to Start?
Stay Ahead of the Transformation Curve
