Privacy Policy
Last Updated: 7/27/2026
1. Introduction
Future State Found LLC ("Company", "we", "us", "FSF", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at futurestatefound.com (the "Site"), purchase our products, services, complete our assessments, or otherwise interact with us.
Future State Found LLC, a Wyoming limited liability company and a wholly owned subsidiary of Ruby Sky LLC, is the data controller responsible for your personal information.
In this Privacy Policy, "Services" refers collectively to all products, digital content, training courses, assessments, live workshops, advisory engagements, and other offerings we make available through our Site or in connection with our business.
Please read this Privacy Policy carefully. By using our Site and Services, you acknowledge that you have read and understood this policy.
Future State Found LLC, a Wyoming limited liability company and a wholly owned subsidiary of Ruby Sky LLC, is the data controller responsible for your personal information.
In this Privacy Policy, "Services" refers collectively to all products, digital content, training courses, assessments, live workshops, advisory engagements, and other offerings we make available through our Site or in connection with our business.
Please read this Privacy Policy carefully. By using our Site and Services, you acknowledge that you have read and understood this policy.
2. Information We Collect
We collect the following categories of personal information:
2.1 Information You Provide Directly
2.2 Assessment and Diagnostic Information When you complete the ATLAS-TSI™ quiz or assessment, we collect your responses and generate behavioral readiness results. This assessment data is used to deliver your results, in aggregated and de-identified form, to validate and improve our methodology. We treat assessment results as confidential personal information. Your individual assessment results are not sold and are not shared with third parties except as necessary to deliver the Services to you or as described in this policy.
2.3 Information Collected Automatically
2.4 Information from Third Parties
2.1 Information You Provide Directly
- Identity and contact information: name, email address, phone number, and postal address
- Account information: username, password, and profile details
- Payment information: processed securely through our third-party payment processors Stripe and PayPal. Checkout is handled through our LearnWorlds platform, which passes payment details directly to Stripe or PayPal. We do not receive or store full payment card numbers. You can view the Stripe Privacy Policy at: https://stripe.com/privacy and you can view the PayPal Privacy Policy directly on their website at: https://www.paypal.com/us/legalhub/paypal/privacy-full
- Professional information: job title, organization, industry, and professional role, where you provide it
- Communications: information you provide when you contact us, respond to surveys, or participate in our programs
2.2 Assessment and Diagnostic Information When you complete the ATLAS-TSI™ quiz or assessment, we collect your responses and generate behavioral readiness results. This assessment data is used to deliver your results, in aggregated and de-identified form, to validate and improve our methodology. We treat assessment results as confidential personal information. Your individual assessment results are not sold and are not shared with third parties except as necessary to deliver the Services to you or as described in this policy.
2.3 Information Collected Automatically
- Device and usage information: IP address, browser type, operating system, pages visited, time spent, and referring URLs. We do not collect precise geolocation (defined as location within a 1,850-foot radius); any location inferences are IP-based and approximate only.
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Cookies and tracking technologies: our Site uses cookies and similar technologies to enable core functionality, analyze usage, and support advertising, as described in Sections 5.5 and 9 and in our Cookie Policy.
Our cookie banner allows you to accept or reject four categories of tracking: necessary, functional, analytics, and marketing. Necessary cookies are always enabled because they are essential for the Site to function; the other three categories are optional and can be individually accepted or rejected. Your preferences are stored in a first-party cookie and honored across our Site. See our Cookie Policy for detail on each category and the specific technologies each controls. If your browser sends a Global Privacy Control (GPC) signal, we automatically apply reject-all preferences - see Section 9.5.
2.4 Information from Third Parties
- Affiliate and referral partners who direct you to our Site
- Social media platforms, where you interact with us
- Service providers who assist us in operating our business
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide, operate, and maintain our Services, including delivering quizzes, assessments, self-guided training, workshops, and advisory.
- To process transactions and send related information, including confirmations and invoices
- To generate and deliver your assessment results and development recommendations
- To communicate with you, including responding to inquiries and sending program updates, administrative messages, and (where you have opted in) marketing communications
- To personalize your experience and improve our Services
- To validate and improve our methodology using aggregated and de-identified assessment data
- To administer our affiliate program and attribute referrals
- To measure and optimize the effectiveness of our advertising campaigns, including through third-party advertising pixels, where you have consented to marketing cookies
- To detect, prevent, and address fraud, security issues, and technical problems
- To comply with legal obligations and enforce our terms
4. Automated Processing of Assessment Results
Your ATLAS-TSI assessment results are generated through automated processing — your responses are scored algorithmically to produce your results. This automated scoring does not produce legal or similarly significant effects about you; it is provided as an informational and developmental tool. If you have questions about how your results were generated or wish to discuss them, you may contact us at contact@futurestatefound.com. Where applicable law grants you rights regarding automated decision-making, we will honor those rights.
5. How We Share Your Information
We do not sell your personal information in exchange for money. However, certain uses of cookies and tracking technologies for cross-context behavioral advertising may qualify as "sharing" or "selling" under some state privacy laws (including California's CPRA). We describe these arrangements, and how to opt out, in Section 9 and in our Cookie Policy.
We share your information in the following circumstances:
5.1 Service Providers We share information with third-party service providers who perform services on our behalf, including:
These providers are authorized to use your information only as necessary to provide services to us.
5.2 Legal Requirements We may disclose information if required to do so by law or in response to valid requests by public authorities.
5.3 Business Transfers If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
5.4 With Your Consent We may share your information for other purposes with your consent.
5.5 Advertising and Analytics TrackingWe use tracking technologies from third-party advertising and analytics providers to measure the effectiveness of our marketing and to serve relevant advertisements to our audience. These technologies only load when you have consented to the applicable cookie categories and are subject to any Global Privacy Control signal your browser may send (see Section 9.5). Meta Pixel (Facebook / Instagram): We use the Meta Pixel to measure the effectiveness of our Meta advertising and to support retargeting on Facebook and Instagram. When you consent to marketing cookies, our Meta Pixel loads and transmits data about your visit, including the pages you view and actions you take, such as completing our quiz, to Meta Platforms, Inc. We have enabled Meta's Automatic Advanced Matching feature: when you provide personal information on our Site (such as your name, email address, or phone number in a form), a cryptographically hashed version of that information may be transmitted to Meta to help match your activity to your Meta account for advertising measurement and optimization. The original personal information is not sent to Meta — only the hashed (scrambled and non-reversible) version. In addition, Meta may automatically collect page and product information visible on the pages you view for advertising optimization purposes.
Google Analytics 4: We use Google Analytics 4 to understand how visitors use our Site. Google Analytics sets cookies that collect information about your visit in aggregated form. IP addresses are anonymized before storage, and no precise geolocation is collected. This tool is subject to Google's privacy practices.
ActiveCampaign Site Tracking: We use ActiveCampaign's site-tracking script to associate your website behavior with your contact record in our email marketing platform. This helps us personalize communications and understand which topics interest our audience. This tracking only activates for visitors who have accepted marketing cookies and whose browsers are not sending a Global Privacy Control signal.
Google Ads and LinkedIn: Where we run campaigns on these platforms, conversion-tracking pixels may be present on our Site under the same consent controls described above.
We share your information in the following circumstances:
5.1 Service Providers We share information with third-party service providers who perform services on our behalf, including:
- LearnWorlds (learning management platform and checkout)
- JotForm or successor form provider (assessments and quizzes)
- Make.com (workflow automation between our platforms)
- Google Workspace and Google Drive (business email and internal data storage)
- ActiveCampaign (email marketing, automation, results delivery, and site-behavior tracking associated with contact records)
- Payment processors: Stripe and PayPal (payment processing)
- Zoom (for meetings scheduled)
- Calendly (for scheduling video meetings)
- Meta (Facebook/Instagram), Google Ads, LinkedIn, and others as applicable — see Section 5.5 for detail
These providers are authorized to use your information only as necessary to provide services to us.
5.2 Legal Requirements We may disclose information if required to do so by law or in response to valid requests by public authorities.
5.3 Business Transfers If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
5.4 With Your Consent We may share your information for other purposes with your consent.
5.5 Advertising and Analytics TrackingWe use tracking technologies from third-party advertising and analytics providers to measure the effectiveness of our marketing and to serve relevant advertisements to our audience. These technologies only load when you have consented to the applicable cookie categories and are subject to any Global Privacy Control signal your browser may send (see Section 9.5). Meta Pixel (Facebook / Instagram): We use the Meta Pixel to measure the effectiveness of our Meta advertising and to support retargeting on Facebook and Instagram. When you consent to marketing cookies, our Meta Pixel loads and transmits data about your visit, including the pages you view and actions you take, such as completing our quiz, to Meta Platforms, Inc. We have enabled Meta's Automatic Advanced Matching feature: when you provide personal information on our Site (such as your name, email address, or phone number in a form), a cryptographically hashed version of that information may be transmitted to Meta to help match your activity to your Meta account for advertising measurement and optimization. The original personal information is not sent to Meta — only the hashed (scrambled and non-reversible) version. In addition, Meta may automatically collect page and product information visible on the pages you view for advertising optimization purposes.
Google Analytics 4: We use Google Analytics 4 to understand how visitors use our Site. Google Analytics sets cookies that collect information about your visit in aggregated form. IP addresses are anonymized before storage, and no precise geolocation is collected. This tool is subject to Google's privacy practices.
ActiveCampaign Site Tracking: We use ActiveCampaign's site-tracking script to associate your website behavior with your contact record in our email marketing platform. This helps us personalize communications and understand which topics interest our audience. This tracking only activates for visitors who have accepted marketing cookies and whose browsers are not sending a Global Privacy Control signal.
Google Ads and LinkedIn: Where we run campaigns on these platforms, conversion-tracking pixels may be present on our Site under the same consent controls described above.
5.6 How Assessment Data Flows Through Our Systems
When you complete our ATLAS-TSI quiz or another lead-magnet form, your responses are submitted through a form platform (JotForm) and routed through our workflow automation platform (Make.com) to: (a) create or update a contact record in our email marketing platform (ActiveCampaign) so we can send you your results, follow-up communications, and educational content; and (b) send your results directly through ActiveCampaign so that engagement can be measured and personalized. Each provider in this flow is bound by data-processing terms and processes your information only as necessary to deliver our Services.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
When personal information is no longer needed, we securely delete or anonymize it.
- Account and transaction records: retained for the duration of your account and for a reasonable period thereafter to comply with legal, tax, and accounting obligations.
- Assessment results: retained for the duration of your relationship with us and as needed to support your participation in our programs. Aggregated and de-identified assessment data may be retained indefinitely for methodology validation and research.
- Marketing data: retained until you unsubscribe or object to processing.
When personal information is no longer needed, we securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate or incomplete information
- Deletion — request that we delete your personal information, subject to legal retention requirements
- Portability — request a copy of your information in a portable format
- Objection and restriction — object to or request that we restrict certain processing
- Withdraw consent — withdraw consent where processing is based on consent
Rights may vary based on your location and applicable law;
not all rights are available to all users. To exercise any of these rights,
contact us at contact@futurestatefound.com. We will respond within the
timeframe required by applicable law. We may need to verify your identity
before fulfilling your request.
9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
9.1 Categories of Information Collected In the past twelve months, we have collected the categories of personal information described in Section 2 of this policy, including identifiers, professional information, commercial information (purchase history), internet activity, and inferences drawn from assessment data.
9.2 Your California Rights
9.3 Sale and Sharing of Personal Information
9.4 Exercising Your Rights To exercise your California rights, contact us at contact@futurestatefound.com or through the mechanisms provided on our Site. You may designate an authorized agent to make a request on your behalf.
9.5 Global Privacy Control (GPC) We recognize and honor the Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal information. When your browser sends a GPC signal to our Site, we automatically apply the "reject all" preference to our cookie consent settings — which prevents the loading of functional, analytics, and marketing cookies, disables our advertising pixels (including the Meta Pixel), and stops our site-tracking scripts (including ActiveCampaign) for that browser session. Only strictly necessary cookies continue to load. You do not need to take any additional action; the signal is honored automatically for the duration of your visit and for all visitors, regardless of state of residence.
To learn more about Global Privacy Control or to enable it in your browser, visit https://globalprivacycontrol.org.
9.6 Sensitive Personal Information We do not collect Sensitive Personal Information as defined under the California Privacy Rights Act. Specifically, we do not collect Social Security numbers, driver's license or state ID numbers, financial account credentials, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union membership, contents of your private communications, genetic or biometric data, health data, or information about your sex life or sexual orientation. If our collection practices change, we will update this policy accordingly.
9.1 Categories of Information Collected In the past twelve months, we have collected the categories of personal information described in Section 2 of this policy, including identifiers, professional information, commercial information (purchase history), internet activity, and inferences drawn from assessment data.
9.2 Your California Rights
- The right to know what personal information we collect, use, and disclose
- The right to request deletion of your personal information
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information
- The right to limit the use of sensitive personal information
- The right to non-discrimination for exercising your rights
9.3 Sale and Sharing of Personal Information
We do not sell your personal information for money. However, certain disclosures to advertising partners through cookies and tracking technologies, including the Meta Pixel and other advertising pixels described in Section 5.5, may be considered "sharing" for cross-context behavioral advertising under California law. You may opt out of such sharing through: (a) our cookie consent banner, (b) our "Do Not Sell or Share My Personal Information" link in our website footer, or (c) by sending a Global Privacy Control signal from your browser (see Section 9.5).
When you use the "Do Not Sell or Share My Personal
Information" link in our footer, you will be taken to a form where you can
submit your request. We receive a notification of each request, review it, and
apply the opt-out to our systems. To ensure your preference takes effect
immediately in your browser session, you should also reject marketing and
analytics cookies through our cookie banner. Cookie preferences are stored in a
first-party cookie and honored for 12 days, after which our cookie banner will
reappear so you can reconfirm your choice.
9.4 Exercising Your Rights To exercise your California rights, contact us at contact@futurestatefound.com or through the mechanisms provided on our Site. You may designate an authorized agent to make a request on your behalf.
9.5 Global Privacy Control (GPC) We recognize and honor the Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal information. When your browser sends a GPC signal to our Site, we automatically apply the "reject all" preference to our cookie consent settings — which prevents the loading of functional, analytics, and marketing cookies, disables our advertising pixels (including the Meta Pixel), and stops our site-tracking scripts (including ActiveCampaign) for that browser session. Only strictly necessary cookies continue to load. You do not need to take any additional action; the signal is honored automatically for the duration of your visit and for all visitors, regardless of state of residence.
To learn more about Global Privacy Control or to enable it in your browser, visit https://globalprivacycontrol.org.
9.6 Sensitive Personal Information We do not collect Sensitive Personal Information as defined under the California Privacy Rights Act. Specifically, we do not collect Social Security numbers, driver's license or state ID numbers, financial account credentials, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union membership, contents of your private communications, genetic or biometric data, health data, or information about your sex life or sexual orientation. If our collection practices change, we will update this policy accordingly.
10. Geographic Scope and Data Location
Our Services are intended exclusively for users located in the United States. We do not offer or direct our Services to individuals in the European Union, the United Kingdom, or other jurisdictions outside the United States, and we do not knowingly collect personal information from individuals located in those jurisdictions.
Your personal information is collected, stored, and processed in the United States. If you access our Services from outside the United States, you do so on your own initiative, and you are responsible for compliance with any applicable local laws.
Your personal information is collected, stored, and processed in the United States. If you access our Services from outside the United States, you do so on your own initiative, and you are responsible for compliance with any applicable local laws.
11. Children's Privacy
Our Services are intended for professionals and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date and provide notice through our Site or by email to registered users where appropriate. Material changes affecting how we use your personal information will be communicated with reasonable advance notice where required by law. Your continued use of our Services after the effective date of an updated policy constitutes acceptance of the changes, except where additional consent is required by law.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Future State Found LLC
Email: contact@futurestatefound.com
Address: 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801
Future State Found LLC
Email: contact@futurestatefound.com
Address: 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801
© 2026 Future State Found LLC. All rights reserved.
Future State Found™, Transformation Style Indicator™, and ASPIRE Transformation System™ are trademarks of Ruby Sky LLC. Future State Found LLC is a wholly owned subsidiary of Ruby Sky LLC.
Future State Found™, Transformation Style Indicator™, and ASPIRE Transformation System™ are trademarks of Ruby Sky LLC. Future State Found LLC is a wholly owned subsidiary of Ruby Sky LLC.