Wherever you're starting
- 01
Professionals
who are currently working for someone else but know they want something of their own.
- 02
Laid-off professionals
deciding between another job and a business of their own.
- 03
Restarting founders
who had a false start and still want to make it work.
- 04
Stalled founders
who launched, found no traction, and aren't done yet.
How it works

01Start with how you execute
Your ATLAS-ESI assessment and a first working session show where you are and how you naturally execute.

02Discover and Evaluate together
We work through the options alongside you and pressure-test the idea, so you commit to the right one.

03Lock the decisions
We make the key calls with you: the idea, the offer, the customer and the plan.

04We build it with you
The plan, the go-to-market, the brand, the website, the entity and the operating setup, built together. Then three months of membership keep you moving.
The 90-day launch, with us doing the heavy lifting.
We run the 90 days with you: we work through Discover and Evaluate alongside you, make the Lock decisions together, then build the plan, the go-to-market, the brand, the website, the entity and the operating setup.
What is included
- 01Everything in the Prevail Launch Program, including the ATLAS-ESI assessment and report
- 02The build itself: plan, go-to-market, brand, website, entity and operating setup
- 03Your first three months of membership

The outcome
- 01
A vetted idea
you can take to market, chosen from options that fit how you work.
- 02
Your offer
what you're selling, for how much, and to whom.
- 03
A go-to-market plan
for how you'll reach and land your first customers.
- 04
A business that's set up
brand, domain, website, and the entity and bank account you need.
The membership
- 01
Every week, something live
Small group one week, the full community with Mark the next.
- 02
A small group at your stage
Founders moving through the journey alongside you, matched as the community grows.
- 03
An accountability partner
Someone a step ahead of you. Later, you'll be that partner for someone else.
- 04
Big group with Mark
Key lessons, real case studies, and members bringing their hardest questions to work through live.
- 05
The community and library
Online anytime, with every guide, template and AI instruction set kept current.
- 06
Included, then $99 a month
Your first three months come with the program. After that, $99 a month for as long as you stay.
