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Rolling Training Admission with Coaching by Application

You spent your career building someone else's business. We give you the system and support to launch your own AI enabled business in 90 days, from wherever you're starting.

Apply for the FellowshipHow it works
  • 20,000+Training and Teaching hours
  • 150+Founders Coached
  • 100+Technology Transformations
Portrait of Mark R Cooley, founder of Future State Found

A CAREER OF LEADERSHIP ROLES AND CLIENT ENGAGEMENTS AT:

What I believe

Mark R Cooley, Founder

Already running an established business? That is what Execution Mandates are for.

Solutions

Ways to work together

Begin with the Starter Kit, launch in 90 days with the Prevail Launch Program, or have us carry the build with Prevail Guided. Most people start with Prevail.

First-Time Founders

The Starter Kit

Dreaming about starting your own business? This is where to begin. Opens December 1.

Your own pace$97
The Starter Kit

The book, companion workbook, training, and templates to explore the transition at your own pace.

  • The Founder Revolution book
  • The companion workbook
  • One-hour training to get you started
  • Ready-to-use templates
  • Your $97 credit toward the Launch program
$97Your own pace
Apply for the Fellowship
First-Time Founders

Prevail Launch Program

It's time to build a business of your own. Opens December 1.

90 Days + Month to Month$1,500 + $99/mo
Prevail Launch Program

90 days to a turnkey, launch-ready business at 4 to 6 hours a week. At month 4 transition to our membership of training, community, and support.

  • Video lessons, workbook, and AI instruction files
  • The ATLAS-ESI assessment and personal report
  • Live group sessions twice a month
  • A community and monthly check-ins
$1,500 + $99/mo90 Days + Month to Month
Apply for the Fellowship
Professionals in Transition

Prevail Guided

The 90-day launch, with us doing the heavy lifting.

90 Days$12,500
Prevail Guided

We run the 90 days with you: we work through Discover and Evaluate alongside you, make the Lock decisions together, then build the plan, the go-to-market, the brand, the website, the entity and the operating setup.

  • Everything in the Prevail Launch Program, including the ATLAS-ESI assessment and report
  • The build itself: plan, go-to-market, brand, website, entity and operating setup
  • Your first three months of membership
$12,50090 Days
Book a call

After you launch

Once you are in market, these are the ways we stay in your corner: a monthly partner on the decisions ahead, one outcome finished inside your business, or one-on-one coaching. Each starts with a call.

Prevail and Prevail Guided Alumni

Growth Partner

Someone in your corner every month, seeing around corners.

3-Month Minimum, Then Month to Month$2,500/mo
Growth Partner

For founders who launched with us through Prevail or Prevail Guided and now have a business in market. Growth Partner keeps the system you built running: every month we look at the numbers and the priorities together, decide what matters next, and make sure fewer decisions get made alone or lost to the wrong priority.

  • A monthly planning and review session on the numbers and the month's priorities
  • A mid-month working session
  • Messaging between sessions
  • A quarterly strategic review
  • Full membership access
$2,500/mo3-Month Minimum, Then Month to Month
Book a call
Established Businesses

Execution Mandates

One outcome. A fixed window. Finished.

Scoped per MandateFrom $7,500
Execution Mandates

We assess where the business is, scope a mandate with the outcome, the window, who does what, and the price, then work inside your business until it's done and hand it back with the system to keep it running.

  • An assessment and written findings
  • A scoped mandate
  • Hands-on execution with your team
  • A handover you can run without us
From $7,500Scoped per Mandate
Book a call
Launch Members & Alumni

Founder Coaching

Coaching that takes you and your business even further. Opens December 1.

3-month minimum$1,000/mo
Founder Coaching

One-on-one coaching with Mark to help you get through the hard parts and grow as a founder.

  • Two 45-minute sessions a month
  • Messaging between sessions
  • A clear target for how long the change should take
  • Starts with a $500 working session, credited if you continue
$1,000/mo3-month minimum
Book a call

About

I spent thirty years building someone else's business: banking, startups, consulting, executive roles. After a layoff in February 2024, I chose to build my own. I used my own system to build it, and now I help professionals do the same.

  • Former bank VP of Operations
  • Venture-backed founder and CEO
  • 100+ technology transformations successfully completed
  • Author, The Founder Revolution
Mark R CooleyLearn More

Before you ask

Still have questions? Reach out to us directly.

No. Finding the right idea is part of Launch. If you already have one, it goes on the list as one option, so you don't lock in early and miss a better one.

Launch is designed for 4 to 6 hours a week, so it works whether you're employed right now, between roles, or a current first-time founder. Everything is self-paced, so you can move faster if you have more time, and live sessions are optional but encouraged.

The program costs $1,500, which covers the 90 days and your first three months of membership. After that, it's $99 a month for as long as you want support. It's month to month and you can cancel anytime. If you start with the $97 Starter Kit, it counts toward the $1,500.

No. In the Launch program we teach you how to work with and leverage AI, and you make every decision, as the human in the loop. You'll need a paid AI subscription, about $20 a month (depending on the plan). Our instruction files work with any major AI assistant and were built and tested on Claude. Not only do you have the AI instructions, but you also have your personalized scenario to input into the AI as well, to get better results.

Launch is built for businesses you can offer online: consulting, coaching, and other expertise services, digital products, software, and e-commerce. Other service businesses work too. If yours needs a lease, a production line, or a license you don't hold yet, setup may take longer than 90 days, but we help guide you along the way.

Our promise is that you'll be ready to launch. Some members, especially those selling digital products, may earn revenue within 90 days, but we never promise it. A major component is the individual's ability and what they put into the work is what they get out. We stand behind our delivery: the content, the sessions, and the support are all there.

From Employee to Founder

Each month through January 2027, we select at least one person to receive a Future State Fellowship: a full founding year in the Prevail Launch Program, the Starter Kit, and a $500 completion award. Nearly $3,000 in value. No purchase necessary. You apply, we read every application, and we choose based on need, readiness and fit. Every applicant hears from us and gets first access when Prevail opens. Cycle 1 closes Monday, November 30 at 11:59 pm Arizona time. Recipients are selected, not drawn. Offer Terms and Terms and Conditions apply.

Training and coaching for professionals, first-time founders, executives and the cofounders beside them.

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