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Solutions

Wherever you’re starting from, there’s a next step. Begin with the Starter Kit, build your business with the Quick Launch Founder program, or get one-on-one coaching and advisory.

  • Starting at $97
  • Self-paced + live support
  • 100% online
Take the Readiness Check
01First-time CEOs & new MDs

The First Hundred Days

Land the role before the role lands on you.

A focused engagement for the first quarter in a bigger seat: reading the board, resetting the team you inherited, and deciding what you will be known for.

Included
  • Six 90-minute sessions
  • Stakeholder map & 360 interviews
  • Board-readiness rehearsal
  • Messaging between sessions
£9,60014 weeks
Learn more
02Founders & sitting executives

The Principal Year

One hour a fortnight. Twelve months. A different room.

The core engagement. We work on the three or four behaviours that decide how your team experiences you, and we measure them — before, midway and after.

Included
  • 24 fortnightly sessions
  • Three 360 pulse surveys
  • Two shadowing days
  • Quarterly sponsor check-in
  • Unlimited short calls
£2,400 / month12 months
Learn more
03Executive teams of 5–9

The Leadership Bench

Coach the team that has to carry the strategy.

Team coaching for the layer below the CEO: how you disagree, how you decide, and what happens in the room after the CEO leaves it.

Included
  • Team diagnostic
  • Four off-site days
  • Individual sessions for each member
  • Operating-rhythm redesign
From £38,0006 months
Learn more

How the Launch program works

  1. 01Listen

    When we meet for coaching, I listen. I need to know you before you need advice from me. You get the unedited themes back — what stands out both positive and where there is opportunity.

  2. 02Choose

    We pick two or three behaviors that would have the most impact if they changed. Not ten. Not a personality transplant.

  3. 03Practice

    Biweekly coaching sessions built around real meetings in your calendar: the investor presentation, the hard conversation, the offsite you are dreading.

  4. 04Measure

    ATLAS-ESI at the start, and end. The people around you tell us whether it worked. We adjust until they say yes.

Before you ask

Still have questions? Reach out to us directly.

Twenty-five minutes, no charge. You tell me what is going on, I tell you how I would approach it, and we both decide whether there is a fit. About half of calls end with a referral to someone better suited.

Most engagements are sponsored by the company; around a third are paid privately. Either way the conversations are confidential. Sponsors hear themes and progress, never content.

A mentor gives you their answers. A therapist helps you heal. A coach helps you see how you operate, decide what to change, and practise it under real conditions — with evidence from the people around you.

We agree two or three observable behaviours at the start and run short 360 pulse surveys at the beginning, midpoint and end. You see the numbers move, or we change the approach.

Sessions run in Marylebone or on video — most clients mix both. Shadowing days happen wherever your work does.

I work with twelve principals at a time and open three places a quarter. If the timing is wrong I will say so on the first call and hold a place where I can.

Accepting three Founders — Q4 2026

Take the free Founder Readiness Check. In a few minutes, you'll know whether you're ready to step out and build a business of your own.

Training and coaching for professionals, first-time founders, executives and the cofounders beside them.

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