Navigator Workshop | Live Guided Transformation

  • Mark R Cooley
  • Arizona
  • 2 Days
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Course overview
The Navigator Workshop is a guided two day experience, in person, with your leadership team. This is where you stop admiring the problem and leave with a clear, actionable transformation plan your whole team helped build.

LIVE, IN-PERSON WORKSHOP | ARIZONA

Everyone's Busy. Nothing Important Is Moving.

Sound familiar? The Navigator Workshop is two days, in person, with your leadership
team; where you stop admiring the problem and leave with a clear, actionable
transformation plan your whole team helped build.


WHAT to expect


This Is Not an Event.
It's a Working Session.

Expect zero motivational speeches. No hype, no theory marathon, no walking on coals.


You and your leadership team sit in a room in Arizona with me and a handful of other
founder-led businesses, and we work. On your business. With your data. Toward your plan.

Here's exactly what happens.

Before you arrive | ATLAS-TCI™

Every attendee, you and each member of your team, completes the ATLAS assessment before day one. ATLAS is our Transformation Capability Indicator: a behavioral assessment that reveals how you and your team are actually positioned for transformation: where alignment is real, where it's assumed, and where the friction will show up. You arrive with your results in hand. The room works from evidence, not guesses.

Day One | The System, Mapped to Your Business

Day one is methodology, but not in the abstract. We teach the Future State Found navigation system, and as we go, you map your actual business onto it. Your current state, honestly assessed. Your future state, clearly defined. Your team's ATLAS results, on the table. By the end of day one, you and your leadership team share a language and a picture of reality, often for the first time.

Day Two | Your Journey, Specifically

Day two gets personal. Working sessions on your specific situation: your obstacles, your decisions, your sequence. You ask the questions you've been carrying alone. We work them together, with direct support from me and honest input from other owners who've faced the same terrain. This is where the plan gets built.

What You Walk Away With

  • Your Transformation Navigation Plan: a clear, actionable, sequenced plan for moving your business from its current state to its future state. Not a binder of theory. A plan you can run Monday morning.
  • A leadership team that's actually aligned: because they were in the room, worked the data, and helped build the plan. Alignment you can't get by forwarding someone a strategy deck.
  • Your team's ATLAS baseline: an honest behavioral picture of how your leadership team is positioned for the journey, and where to watch for friction.
  • A shared language: Current State, Future State, the navigation system, so the conversation that started in the room keeps working after you're home.
  • The Navigator community: ongoing access to the resource library, templates, and founder network. 

Who This Is For, and Who It Isn't

This workshop is built for founder-led businesses between roughly $1M and $10M in revenue, with 10 to 100 employees. Companies that have hit the point where, "what got you here, won't get you there".

Bring your leadership team. Founder plus up to three leaders is included in the ticket, and there's a reason we price it that way: a founder attending alone can return home with clarity, but alignment requires the people who'll execute the plan to help build it. If you want to bring more than four total, you can, each additional person is $1,500.

Honest qualification: if your business is pre-revenue or you don't yet have a team to align, this isn't your workshop yet. Start with Essentials, and come when the
team exists. Not and want to check? Contact us and we will let you know the best way to engage with us. 

The Investment, and Why It's Priced Per Company

Founding price: $3,500 per company, founder plus up to three leadership team members included. After the founding period, the workshop is $5,000 beginning in 2027.

We price per company, not per seat, because the outcome we're selling is an aligned leadership team with a shared plan. Charging you per person for alignment would
be working against our own methodology. The founding price exists because early workshop companies are helping us refine the experience, and being early should mean something.

The Guarantee

If you and your team don't leave with a clear, actionable transformation plan, we refund your workshop. Full stop. We can make that promise because the workshop is built to produce exactly one thing; and if it doesn't, you shouldn't pay for it.
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After the Workshop = Navigator Workshop+

Most companies leave the workshop and run their plan independently, that's the point. But if you want us in your corner through the first months of execution, Workshop+ is a simple retainer, minimum three months, that includes:

  • A two-hour kickoff session with your team to launch the plan in the right direction
  • A weekly check-in to answer questions, troubleshoot, and keep momentum honest
  • A two-hour monthly working session to review progress and adjust the plan

We don't manage the transformation for you, that's the Partnership engagement, and it's a different conversation. Workshop+ keeps you on track while you drive. And if you skip it now and find things going sideways in thirty or sixty days, you can add it then. The door stays open.

Interested in learning more? Schedule a time to discuss.
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The Setting

Workshops are held in Arizona, primarily in Scottsdale in resort settings with annual special sessions in Sedona. Two days away from the office, in a place worth traveling to, with your leadership team and no distractions. Founders tell us
the setting is part of why the thinking gets clear. Come a day early. Stay a day after. Make it count.

Frequently Asked Questions

Q: Is there a virtual option?

No, and it's deliberate. The workshop's value comes from your leadership team beingin a room, working your real situation, with direct access to us and to otherfounders. We've made the call not to dilute that. If travel is genuinely impossible,the Essentials tier brings the methodology to you, and Partnership engagements canbe structured around your location.

Q: Can I come alone, without my leadership team?

You can, some founders start that way. But we'll be honest: the companies that getthe most from these two days bring the leaders who'll execute the plan. If your teamcan't join this cohort, consider waiting for one they can attend.

Q: What industries does this work for?

The methodology is industry-agnostic. It works on the human dynamics oftransformation, which are the same in services, trades, healthcare, software,e-commerce, and everywhere else. What matters is stage: founder-led, roughly $1M–10M,with a real team.

Q: What if we can't make the date after registering?

Contact us and we'll transfer your company to the next available workshop. Foundingpricing carries with you to the transferred date.

Q: How does the book relate to the workshop?

The book is the philosophy, why transformations fail and how navigation works. Theworkshop is where the philosophy becomes your plan. You don't need to have read itto attend, but attendees who have tend to move faster on day one.
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The First Workshop Is October 2026. Seats Are Per Company. Companies Are Limited.

Register today and take advantage of founding pricing, greater access to Mark during the 2026 sessions before 
pricing and capacity increase in 2027.

Mark R Cooley

Transformation Strategist. Founder. Author. Your Expert Guide.
ABOUT mark
Mark R Cooley is a transformation strategist, professor, and executive consultant with nearly three decades of experience leading high-stakes organizational change across some of the world's most demanding institutions, including the Bill & Melinda Gates Foundation and Seagen. He is the creator of the ASPIRE Transformation System and ATLAS-TSI diagnostic, the founder of Future State Found, and the author of Future State Found (September 2026). In a career spanning Fortune 500 companies, global nonprofits, and academic institutions, he has never had a failed transformation. That record is the foundation of everything taught here.