Frequently Asked Questions
No, and it's deliberate. The workshop's value comes from your leadership team beingin a room, working your real situation, with direct access to us and to otherfounders. We've made the call not to dilute that. If travel is genuinely impossible,the Essentials tier brings the methodology to you, and Partnership engagements canbe structured around your location.
You can, some founders start that way. But we'll be honest: the companies that getthe most from these two days bring the leaders who'll execute the plan. If your teamcan't join this cohort, consider waiting for one they can attend.
The methodology is industry-agnostic. It works on the human dynamics oftransformation, which are the same in services, trades, healthcare, software,e-commerce, and everywhere else. What matters is stage: founder-led, roughly $1M–10M,with a real team.
Contact us and we'll transfer your company to the next available workshop. Foundingpricing carries with you to the transferred date.
The book is the philosophy, why transformations fail and how navigation works. Theworkshop is where the philosophy becomes your plan. You don't need to have read itto attend, but attendees who have tend to move faster on day one.